In an unsurprising move, Ken has binned Jamie off for this one for someone much more intelligent, interesting and less mouthy.
Ali Donnelly is the former Prime Minister's Deputy Official Spokesperson and Head of News and is now a leading lady at Sport England as their Executive Director of Digital, Marketing and Communications.
She brings those years of experience and wisdom to share her thoughts on one of TaAF's biggest challenges...telling a story of the work we do in the shadows, the work that is felt more than seen.
Listen to Ali and Ken discuss the key questions you should ask yourself when creating a story as well as get some great advice on how you can ensure your messages stick.
And see if you can spot the subtle way Jamie managed to still get himself in on this one.
Here is the link to the Design Principles Ali suggests checking out.
https://www.gov.uk/guidance/government-design-principles