TaAF Talks... The key to great storytelling, with Ali Donnelly, Sport England Executive Director of Digital, Marketing and Communications Artwork

Together an Active Future Podcast

Jamie Waugh and Ken Masser sometimes wonder what the heck they’re doing and whether any of it make any sense. Along with some fantastic guests, TaAF Talks will share with you their learning and experiences, both good and bad from working on a Sport England Local Delivery Pilot. So, are you in a role or a team that is a bit stuck in tradition and old ways of working? Want to try something new and creative but don’t know how to start? Do you feel like things could be better, but you’re not sure whether you have the skills to make it happen? Then this show is for you.

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Together an Active Future Podcast

TaAF Talks... The key to great storytelling, with Ali Donnelly, Sport England Executive Director of Digital, Marketing and Communications

November 23, 2022 • Ken Masser & Jamie Waugh

In an unsurprising move, Ken has binned Jamie off for this one for someone much more intelligent, interesting and less mouthy.

Ali Donnelly is the former Prime Minister's Deputy Official Spokesperson and Head of News and is now a leading lady at Sport England as their Executive Director of Digital, Marketing and Communications.

She brings those years of experience and wisdom to share her thoughts on one of TaAF's biggest challenges...telling a story of the work we do in the shadows, the work that is felt more than seen.

Listen to Ali and Ken discuss the key questions you should ask yourself when creating a story as well as get some great advice on how you can ensure your messages stick.

And see if you can spot the subtle way Jamie managed to still get himself in on this one.

Here is the link to the Design Principles Ali suggests checking out.
https://www.gov.uk/guidance/government-design-principles